Two brilliant idiots featured in a cool shot. one excels in design and the other in copywriting. Together they are ready to carry off Grifon Design to immense heights.

FT. a copywriting
& design agency
RUN by two
cuddly carnivores.

Two brilliant idiots featured in a cool shot. one excels in design and the other in copywriting. Together they are ready to carry off Grifon Design to immense heights.

FT. a copywriting
& design agency
RUN by two
cuddly carnivores.

Two brilliant idiots featured in a cool shot. one excels in design and the other in copywriting. Together they are ready to carry off Grifon Design to immense heights.

FT. a copywriting
& design agency
RUN by two
cuddly carnivores.

Two brilliant idiots featured in a cool shot. one excels in design and the other in copywriting. Together they are ready to carry off Grifon Design to immense heights.

FT. a copywriting
& design agency
RUN by two
cuddly carnivores.

Our

Services

Idiotically

Brilliantly

Idiotically

Brilliantly

Idiotically

Brilliantly

Idiotically

Brilliantly

served

Here’s what we can cook up for you-

Naming & Branding

Concept & Strategy

Logo & Visual Identity

Print & Collateral

Web Design & Development

Copywriting & Brand Voice

llustration and many more~






01

Aesthetically Functional

regal
designs

REGAL
designS

“One thing we truly appreciated about them was they would put in genuine thought on any suggestions/inputs provided by us and give us feedback on whether it would enhance the final outcome or not look good. As clients we don’t prefer to associate with someone who would blindly follow our instructions but prefer to brainstorm and have a dialogue on the pros and cons. We look forward to our continued association!” ~ Prajakta (Anaisaa - Canada)

This might scream deliberation, but we just wanted to point out how we make sure our clients can sleep peacefully knowing their logo wasn’t made using Papyrus font. Client satisfaction isn’t overrated!

Okay, it was Leo—the Lethargic Lion’s idea! His caffeine overdose and clinginess over negative spaces come in handy all the time someone walks in in need of timeless designs. Minimalism, aesthetic cues, basically he can make anything look good. 

We may joke around, but trust us—when it comes to your brand, we take the work seriously. Your logo? Safe from Papyrus. Your brand? Safe in our claws.


“One thing we truly appreciated about them was they would put in genuine thought on any suggestions/inputs provided by us and give us feedback on whether it would enhance the final outcome or not look good. As clients we don’t prefer to associate with someone who would blindly follow our instructions but prefer to brainstorm and have a dialogue on the pros and cons. We look forward to our continued association!” ~ Prajakta (Anaisaa - Canada)


This might scream deliberation, but we just wanted to point out how we make sure our clients can sleep peacefully knowing their logo wasn’t made using Papyrus font. Client satisfaction isn’t overrated!

Okay, it was Leo—the Lethargic Lion’s idea! His caffeine overdose and clinginess over negative spaces come in handy all the time someone walks in in need of timeless designs. Minimalism, aesthetic cues, basically he can make anything look good. 

We may joke around, but trust us—when it comes to your brand, we take the work seriously. Your logo? Safe from Papyrus. Your brand? Safe in our claws.


02

Minimally Impactful

KILLER
COPIES

killer
copies

Killer
copies

killer
copies

Writing about my section feels like teaching a cat to bark–stupid and whimsical. 

Copies are the window to the brand’s soul, it’s core essence, and if I dare to screw it up, I might as well be a hippo doing ballet, or a banana attempting to teach physics. I’d be the pizza without cheese, or worse... the Lego in the middle of the night. Yeah, you get it. Messing this up? A disaster of mythical proportions.

But don’t worry, I’ve got it covered. I’ll write words that will make hearts race like it’s on acrobatic mania. The right kind that builds instant connections, impactful brand identity and kills boredom–my words will work tirelessly to keep your audience hooked, engaged, and coming back for more! 

I can try tooting my horn, but it’s got a silencer on it. Oh, I’m Cheeku the Chillaxer Cheetah btw.


Our

Works

Featured

Clients

Projects

Clients

Projects

Clients

Projects

Clients

Projects

Visual Styleguide & Website Development

  • The main logo of our latest branding project called Anaisaa
  • A snapshot of the minimal website layout.
  • Collateral designs showcasing minimal and clean elements
  • Visual discography for Anaisaa's website development and design project.
  • The main logo of our latest branding project called Anaisaa
  • A snapshot of the minimal website layout.
  • Collateral designs showcasing minimal and clean elements
  • Visual discography for Anaisaa's website development and design project.
  • The main logo of our latest branding project called Anaisaa
  • A snapshot of the minimal website layout.
  • Collateral designs showcasing minimal and clean elements
  • Visual discography for Anaisaa's website development and design project.

For being a new voice of luxury and fashion to new-gen designers and brands, embracing fresh perspectives with a pledge to challenge conventions and pave their own path into the global market, they’re the newcomers into a four decade old legacy of crafting timeless footwear and brave designs. Rather than defining it as an aesthetic branding expression, this Canadian brand is a fusion of grand mission with aspirations of what Anaisaa will take on in the future.

Logo Design | Visual Brand Identity | Collateral Design | Copywriting | Website Development

Branding System

Grifon Design

For a design and copywriting agency to speak volumes in a highly competitive market requires a strong stance of embracing a brave approach: staying true to their bold identities. They are fresh in the field and it comes with a huge responsibility to set brand messaging and a visual identity system that aligns with their Swiss Style ideology - precision focused, functional and content-first design.

So to start off, Grifon requires a clean brand identity visual guide and an impactful web design.

Naming & Branding | Concept & Strategy | Logo Design | Visual Brand Identity | Collateral Design | Copywriting & Brand Voice | Website Development

Visual Styleguide & Copywriting

Shady Sheet & Co.

Shady
Sheet & Co.

Gen-z has a notorious reputation for turning a blind eye towards current events and even scoffing at the evident danger behind serious updates. So Shady Sheet and Co. took a brave step to bridge the gap between unpredictable gen-z population and boring, traditional news presentation.

They wanted us to craft a digital, straight facts, no-cap virtual newspaper line in the form of social media posts on gen-z’s beloved platform: Instagram, that has snackable news deets which are super fun to read and enlightening them along the way.

Naming & Branding | Concept & Strategy | Logo Design | Visual Brand Identity | Collateral Design | Copywriting & Brand Voice | Website Development

Visual Brand Identity

Calm Crumb.

Calm
Crumb.

Calm
Crumb.

The introverted owners wanted to promote a cafe space they created just for their fellow solitude-seekers : one table, one chair, endless ways to spend cherishable moments with no time to spare- for small talks.

They needed a solid brand messaging powered by minimal collateral designs (the indoor & outdoor posters, menu cards, packaging designs) based on their existing visual style systems.

Naming & Branding | Concept & Strategy | Logo Design | Visual Brand Identity | Collateral Design | Copywriting & Brand Voice | Website Development

ABOUT US

We are the "The Brilliant Idiots"! Brilliant with our tenacity to deliver ‘speechless’ and Idiots for making freaking questionable life decisions. Picture this: Leo sipping on a bland, bitter poison called ‘coffee’, staring at the same project for three days because that curve on the “O” in a logo doesn’t match the brand’s vibe. Yeah, pitiful. It's also genius. That’s Leo for you. Fixated. Unstoppable. Funny as hell.

But here’s the catch: our idiocy is strictly personal. When it comes to our craft, we’re nerds. Obsessive, passionate nerds who pour everything we’ve got into every design, every word, and every strategy. We dive deep. We get messy.

Because brilliance doesn’t come easy—it’s the only way we know.

BRI-DIOTS

Truth Bombs

The tragedy persists 

Want to meet the real ‘Bri-diots’ of Grifon? Behold the minds behind the lore - Aakanksha (the shortie in the front) and Malini (the poker faced one in the back). 

These masterminds SUCK so bad at marketing themselves that they felt the urge to introduce their alter-ego felines to do all the talking. But, let me tell you, they don’t regularly suck—they suck in that “can’t-even-bring-ourselves-to-write-a-decent-ad-about-themselves” way.

And obviously bringing us two majestic felines will make you stop doom scrolling with ease, it’s like they hit two birds with one stone-–entertaining and effective!  

So before you send over that “Can you help us market our brand?” email, please—pretty please—read this twice. Actually, scratch that. Make it four times. And if you still think we’re worth it after all that, we’ll cry happy tears into the river we’re already drowning in.

The oath

Honesty is sexy.

Period.

"In a world full of fake people…" Umm let’s cue the cringe. Fakery is everywhere.

Why? Two reasons: the fear of being disliked and good old insecurity. And that leads to- drum rolls please- snoozefest ordinariness. We tried it for a while. It tastes like shit.

Here’s the thing: honesty? It’s the ultimate sexy. It takes guts, integrity, and a little bit of reckless bravery. Strip away the flattering facades, and you’ll find the one quality that makes people—and brands—irresistibly magnetic.

So, we’ve made a pact—a pinky swear of sorts—to Grace the Grit. We have vouched to celebrate the messy, raw and weird stuff. Because that’s where the magic lives. 

And yes, keeping promises is sexy too. (Leo approved this message, but only after an eye-roll and a yawn. Classic.)

We pledged to make honesty a design principle, and turn every challenge into a killer copy.

Now, who’s with us? ;)

our
Process

Why Us?

Cuz, our rom-com starts here:

So, you slid into our DMs, huh? Frolicking about your room, probably sweating bullets, wondering, “Are these guys really as dorky as they seem?” Spoiler: we are.

Your message pops up. Our phones light up. I type a response faster than a cheetah chasing its lunch, trying to break the ice like it’s no big deal. But let’s be honest—it’s awkward at first. 

Once the awkwardness fizzles out, we get to business. 

You tell us what’s broken, we’ll dig into your brand’s DNA, figure out exactly what’s missing, and craft a solution that works for you. If we both agree that our weirdness matches your vision and your budget, we seal the deal. Agreements, SOWs, all that fun paperwork.

The money’s in? Great. You can play hard while we whisk you away on a date with our foolproof process. You’re about to experience strict deadlines, sharp strategies, and results probably so good, you’ll wonder why you didn’t hire us sooner.

Then it’s hustle mode. 

We pour our hearts, souls, and caffeine-fueled lunacy into the work until you’re not just satisfied—you’re blown away. 

Your brand gets the glow-up it deserves, and we quietly bask in the glory of another job well done.

That’s it. The end. (Unless you’ve got more work for us. In which case… hi again.)